Rivet Sourcing Journal: A New Denim School in Milan Wants to Serve the Evolving Denim Industry | The Denim School
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The Denim School of Milano

Rivet Sourcing Journal: A New Denim School in Milan Wants to Serve the Evolving Denim Industry

As the birthplace of iconic brands like Diesel and Replay, and home to forward-thinking companies like Isko and Tonello, Italy has proven to be a hub for innovative and creative denim, time and time again.

Now, a new school in Milan is making use of that experience and know-how with the launch of Italy’s first fashion program tailor made for denim.

Founded by fashion insider Gianni Fontana and Cristian Murianni, co-founder of the Italian denim trade show Denim Boulevard, the Denim School of Milano will offer students hands-on lessons and opportunities to learn about the industry directly from its leaders.

Given Italy’s history as a fashion nucleus and denim’s reign as a best-selling item for more than 140 years, Fontana said a jeans school in Italy has been missed. “Italy is Italy,” he said. “As Italians, we will put our soul into this project.”

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